Do now Friday 28th February 2025
1. 2
2. 70%
3. 40%
4. To make money
What is advertising ?
The main aim of advertising is the sell, persuade or inform the audience
Commercial aims to persuade the audience to prefer their item to other brands, getting more sells , they do this by having icon and attractive adverts
however non-commercial advertising aims to tell the audience of a certain topic or persuading them to take action in something( charities) they do this by heart pulling adverts , making the audience fell a certain way about the topic/ cause
Do now Friday 7th March 2025
1. to sell , persuade and inform the audience
2. to make money , have the audience feel a certain way
3. when they are trying to make money off the advertising
4. medical , political
5. code and conventions are the expected elements that will be included in products from particular media forms & genres
Advertising and marketing
raise awareness , informs & educate , persuade audiences , create and unique selling point are the four possible aims for advertising
the codes and conventions of print adverts likely include:
- the name of brand / product
- Logo
- Slogan
- Specific details of UPS / product of service
soft sell is that they are stating if you buy their product you will have the lifestyle which is showcased in the ad
Hard sell is when they are stating the product clearly and clearly sell it to you
their logo is in a bright red puff to draw the audiences eyes to it
This ads includes play on words , imperative and a hyperbole
This is a soft sell as its selling you a fit and strong lifestyle if you buy from their company, sue to it being 50% off
This ad includes emotive language for energy
Intertextuality
This advert uses intertextuality due to the durability of Levis . With the use of Humpty , as well known story tale and song it targets children. Humpty Dumpty if wearing Levis and he didn't break suggesting children who are less durable wont worn down their Levi jeans .
Historical adverts coca - cola advert in 1960
logo : in a red puff to draw attention , direct address to the audience
Layout : conventional z layout
Narrative : showcasing fit and conventionally attractive people playing tennis and drinking coke due to it being refreshing
Language codes : includes hyperbole and exaggerated language
images: bright and colourful yo stand out and looks expensive
colour palette:
Do now Friday 14th March 2025
1. soft sell advertising is when they sell the audience a lifestyle
3. Persuasive and emotive
4. Hyperbole
5. Repetition and imperative
Advertising page
In the coca-cola advert in 1960 : how have they used media language to convey meanings, messages & values
logo & slogan
both of these are extremely large compared to the rest of the bulk of text . The slogan is at the start of the z shaped layout while the logo is in a red puff at the bottom . This allows for it to be the first and last thing read , whilst the logo being in a puff allows for it be emphasised and stops the passers by , the audience , to pay attention to them as coca-cola was a well established brand by this point.
Layout
the conventional z layout is followed to allows for the audience to fist see 'Coke' and finish by reading " coke" the cyclical structure makes the brand stick in the audience head efficiently.
Images
This main image showcases a conventionally attractive woman who is playing tennis. while their product in showcased in the back with their brand name front and centre of the product. This alludes to that any person who consumes coke is physically fit and attractive.
Language codes
the slogan is being placed as a conversation , connoting male dominance as the mans arm grasping the woman. making the male audience feel dominance if they purchase a coca-cola
historical advert set text
media language
the layout means that the last thing left with the audience is the logo and slogan
the image included the conventional characters aswell as the product showcased in the photo and the Anchorage
the colour is unique for their time as coloured ink was unique connoting wealth and power if you buy them even though they are affordable
persuasive language : alliteration in their slogan and oxymoron
Do now Friday 28 march 2025
1. Mackintosh
2. Miss sweetly and Major Quality
3. Regency
4. They were aimed at woking class citizens
5. Alliteration
The quality Street advert uses the image to create meaning for example, in the image we have all five characters who are all very engrossed in the Quality Street sweets , due to the large amount of different types of chocolate , whilst the sexual hint which is conventional to the 1950's shows that the man in he middle is not only choosing the sweets but the two women who are kissing him on the cheek. This creates a narrative that those who buy quality street will have an attraction due to their purchase. Linking tot he fact that quality street was available to all.
Another example of how they further implement a meaning is though the hyperbolic use of "delicious ' this lexis allows fro us to understand the company's want to make the audience believe that the chocolates are delicious , knowing that the variation of chocolates will never falter the target audiences expectations. This allows for their working class target audience to have more trust in Quality Street as they would not have as much disposable income and what a conventional chocolate brands upper class would have . This repetition allows for more purchases.
Society was different in the 1950's as women were being harsh propaganda to become domesticated , expected to the all the housework as the man is the breadwinner. This highlights that patriarchy, that was presented in conventional 1950's advertisements.
Do now Friday 25th April 2025
1. Representation is how a group are presented the media
2. 1950's
3.They were domesticated and hyper-feminised in a way which was degrading , seen as stay at home mothers and pushed sexist gender roles
4. They were different because they made chocolate accessible for working class people
5.Delicious
male gaze theory : how the world is depicted through the masculine pov, women were presented to appeal to the men.
effect : This makes for the actions and other characters to be interested in him , due to him holding the tin he should be the main point aswell as supports how this is directed towards the male audience.
effect :this objectifies the women , this can shows us the gender roll as many women in the 1950's did not work aswell as claiming that women are sweet's
effect: this allows for the audience to believe that these sweets are for the upper class, but are actually for the working class , which is why the women are dressed more casually to represent a lower class
effect ;this enforces the male image , showing the male dominance over the quality street . a sexual remark which will allow for quality street to become more memorable and lower the classes to be more understandable to the working classes.
modern adverts
positive :inquisitive ,interested , curious , disabled , handicapped
negative :nosy , crippled , retarded
Do now Friday 9th May 2025
1. Direct adress , repetition , hyperbole
2. Imperative
3. Allitteration
4. Direct adress
5. Emotive language
women in advertising
L/o: To evaluate how women are represented in a variety of adverts, so that we can apply this to the set for the exam.
funded by the National lottery , meaning theres no commercial aspect
" i'm slow but i'm lapping everyone on the couch " that you should never give up , just because they aren't the best they should be proud of their accomplishments . fighting against agism stereotypes how even when you are older you can still be active.
In this advert women are represented stereotypically. including race and appearance wise. as she is wearing makeup and has a forced ' glow' because it's shown in the media that when performing physically staining activities we should be shamed to sweat. her body type is the stereotypical fit shape as she has toned muscles. the fact that she has an unnatural sunset as the background makes me believe that she isn't running outside aswell as the wind blowing in her hair alludes to. the fact this was taken in the studio , showing us that this was in a controlled environment . one in which women who are not getting their photos taken and just want to have an active hobby will no be in. this shows us that one of the main reasons for why women are increasingly more scared of being active is due to the advertisment which makes them believe that they cant partake in a actual strenuous activities and should just be there to be attractive. which is very stereotypical.
in the nike & adidas they have stereotypically represented women as attractive , like they should only partake in sport if they have a certain and conventional appearance. however , in the "THIS GIRL CAN" advert women are actually being presented realistically , as she is not posing for the photo with an abnormal expression on her face as well as seat cover herself which was not placed there to have a ' glow' like the over adverts. this shows that this advert is anti- stereotypical within the sports community. as most people who want to partake in sports are two scared due to the constricting advertisment by nike & Adidas , which is combatted by the 'this girl can ' advert . allowing for an uproar in the target audience to feel empowered by sports.
do now Friday 16th may 2025
1. this girl can
2. to empower women to join more athleticism
3. conventionally attractive , not actually working out , using sport as a status symbol
4. the fact that they don't want to be perceived as ' unattractive' / fear of judgement
5.2016 is the year this campaign came out
advertising set text
sweat : hot, summer and working out , smell
pig : dirt , unattractive , prey
fox : sly , calculated and predator
lexis
feel attractive when you're being active
seating like a pig , feeling like a fox. Plays on the use of connotations within the Mantra , links within the brand as they push away the fear of judgement in which women in 2016 were holding. this ad allowed for them shoo away the fear and feel attractive when being active, which is what their campaign is revolved around . the fact they flip negative mantras positively which is anti-stereotypical for an add because it causes for a pervious saying to have opposing connotations.
typography
this is a serif font , supporting the target audience being women aswell as trying to tell he story that she is elegant whilst sweating in the main image, which contrast with each other . the dashes within the font shows that although having traditional women / and mature audience but with a modern more abstract twist. Connoting a change to society. whilst the logo is san serif connoting strength and modern which allows for us to believe that this is a depiction of what this girl will become.
main image
- centred mid-shot , showing from the waist up , fills the frame
- not a female celebrity
- sweaty , no minimal makeup
- clashing colours in active wear
- eyes closed with a slight smile
the centre mid shot causing for the audience to hold only attention to the woman , this allows for the audience to see her facial expression of a smile , with a candid photo. connoting raw emotion
this allows for the audience to feel more normal when being active as this is a average woman , similar tot the target audience. the fact she is sweaty links within the title / mantra and having a lack of makeup is anti-stereotypical for a woman fitness magazine. this shows that the campaign is all for the confidence of women / the raw reality of what people should feel confident looking like. meanwhile the other women being shot with a bur in the background shows us that although the main woman is in an active and ' unflattering sport she will always has a community behind her one which will work with them.
similarities , a play on words , serif typography and logo below the title
differences , portrays women differently, one is commercial one is to make the audience feel a certain way / non-profit
Do now Friday 23rd May 2025
1. mystery femininity and sexy
2. what the words say
3. how the word's are presented.
4. so that the audience can visit their website
5. mid shot
Representation
dominant ideology : the attitudes, belief , values and morals shared by the majority of people in a given society
its make a positive felling of sport to the female audience because it is candid , showing a raw image to allow for women to not feel so conscience about what they show in the idea of poses and facial expressions.
the advert seeks to encourage women by having an unknown women who is not changed in anyway physically to what an average women , like the target audience, would look like
i believe that the this girl can campaign is very positivity for the majority of female audiences but people with disabilities could be alienated, maybe they could have worked within the paralympics . as well
theory : PROPP
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